I’m not your typical sports fan. I love sports, but only if my teams are involved, either directly or indirectly. During football season, I care about only the Cowboys. I’ll watch other NFC East games, because I know the outcome will have a direct effect on the Cowboys’ in the standings, but I have no interest in the performance of Chris Cooley, Donovan McNabb or Osi Umenyiora. I don’t watch basketball to see Kobe, LeBron or D’Wade. I care about only the players who wear my teams’ uniform.
Since I live in Dallas, I’m lucky enough to have a ton of media coverage for each of my favorite teams. Before moving to Dallas, I had to depend on the limited coverage in the local papers and ESPN. With ESPN, I had to sit through 58 minutes of New England Patriot talk or New York Yankees talk, just to get a two minute segment on the Cowboys or Rangers. Maybe that’s why since moving to Dallas I can count on one hand the number of times I’ve actually watched Sports Center. Additionally, the advent of the league owned networks (i.e. NBA TV, NFL Network, MLB Network, etc.) have allowed me to keep up with my rivals without tuning into ESPN.
Based on a recent article in the New York Times, ESPN is targeting sports fans such as myself. In April, they launched ESPN Chicago, a website devoted to the city’s professional sports teams and local collegiate programs. ESPN plans to launch similar sites in three other cities, including one in Dallas in the fall. You would think that I would welcome their arrival, especially since the website promises local flavor; however, as I have weened myself off of the ESPN teet over the past few years, I’ve gained a sense of clarity and see ESPN for what it really is–a superfluous conglomerate that has destroyed the world of professional sports as we know it. What MTV did to music, ESPN has done to sports!
Forgot for a moment ESPN’s “East Coast bias,” as exhibited by not only their content, but also the birthplace of many of their personalities. Look at ESPN for what it has become, generic sports television, full of “know-it all” personalities and Captain Obvious comments and observations. Indeed, ESPN is no longer relevant in the world of sports.
Do they have deep pockets? Yes. Are they well connected? Without a doubt, but being connected and being relevant are two completely different things.
If you read through the article, you will find that ESPN is trying to connect on a local level, that they plan to utilize fans as cub reporters, or “citizen journalists”, to send in pictures, video clips and scores from local sporting events, including high school sports. The way the ESPN executives speak, they feel that this is a completely new concept. What it shows is how out of touch ESPN is with the “flyover” states.
There are websites all over the state of Texas where fans can get together to discuss local sports, share scores, pictures and videos. The websites are run and maintained by members of the community and the writers, editors and forum moderators mix and mingle with their audience at the local high school football or basketball games. These same sites provide the opportunity for fans to come together and discuss local pro and college teams as well. Basically, everything ESPN hopes to accomplish with their local websites has been in place since the turn of the century in many communities. The biggest difference is that they lack ESPN’s name and all that goes with it.
If there is anything we love as much as our sports in Dallas, it’s our Tex-Mex food. We have literally hundreds of restaurants where you can order tacos, fajitas and margaritas. Some of these restaurants are family-owned and operated, with family recipes that go back several generations. Other restaurants are chains run by large corporations. While the chain may boasts fancy new digs and clever marketing, their food cannot compete with the family owned restaurants. They also lack the intimacy that makes the customer feel at home. At the end of the day, if you’re hungry for Tex-Mex in Dallas, you have the choice between Mia’s or On the Border. Nine out of ten Dallas-ites would choose Mia’s.
A little hint to the mental midgets running ESPN, in Dallas we consumer our sports like do our Tex-Mex food. A sparkling web design and clever marketing will only hold an audience for so long, eventually you’re going to have to cook up something worth eating and serve it in an intimate environment.